Fashion is undergoing a structural reset as the industry moves from seasonal drops to rapid, demand- led cycles. New-age D2C brands have cracked the code on trend spotting and agile supply chains, using influencer-led discovery and digital-social media storefronts to stay top-of-mind. At the same time, incumbents are shifting playbooks, compressing idea-to-product timelines and expanding reach through omnichannel formats. As fashion demand deepens beyond metros, brands are rethinking assortment, price points, and storytelling to stay relevant across younger cohorts and emerging cities. Hyper-personalisation and creator-led influence are becoming non-negotiables in building long-term brand affinity.