CONSUMER GOODS
CONSUMER GOODS
From D2C insurgents in beauty and fashion to legacy players in FMCG and electronics, the consumer goods industry is being rewritten by shifting consumer expectations, digital-first discovery, and the rise of hyper-personalised consumption. Consumers today aren’t just buying products; they’re buying purpose, convenience, experience, and cultural fit. As India moves towards being a $1 Tn branded economy powering hundreds of scaled $100 Mn+ brands, the growth opportunities for brands as well as for the investors is significant. At Redseer, we solve for the new growth equation, helping brands unlock demand in fast-growing categories like food & beverages, beauty & personal care, fashion, home & electronics, and luxury. Our work spans strategy to execution, guiding businesses to scale across both Tier-1 urban centres and emerging aspiration cities. We partner with founders, CXOs, and investors to decode what consumers want next, navigate omnichannel complexity, and turn disruption into a durable advantage, so businesses and brands don’t just keep pace, they lead.
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We support clients in their digital strategy across different formats such as ecommerce, q-commerce, FSA, eB2B, D2C and social media, improvement in terms of trade with channels, as well as offline channel growth and positioning/pricing
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We assist clients to expand in new cities/micro-markets, enter international markets and succeed in new/adjacent categories in India and globally.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We unlock customer value through brand positioning & perception improvement, refinement of customer propositions & targeting efforts, increasing NPS, retention and wallet share.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We enable clients in inorganic growth through opportunity scanning, M&A due diligence, and post-merger integration support.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
We aid clients across M&A support, commercial and tech due diligence for funds, sell-side due diligence and road to IPO strategy & public affairs management.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
Our proprietary Benchmarks portal helps with detailed insights and strategic foresight for measuring top-to-bottom line performance, diagnostics around major gaps, and enabling the right decision-making.
In a high-involvement category, trust and timing matter. We help brands sharpen playbooks, improve experience, and scale smart.
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In our previous edition, we highlighted how volatile the Mobiles category is in Online Retail, recording an extreme Seasonality Index Diff of 1.7. This risk is now heavily concentrated in the most crucial segment of the market. In this edition, we drill down into where this risk is concentrated, proving that the seasonality problem is […]
Consumer Goods
India • Oct 30, 2025
